A campaign to name a multi-million pound polar research vessel Boaty McBoatface, has gained a Twitter following and coverage worldwide.
The name, which gained more than 16,500 votes in an online naming competition, reportedly trended on Twitter during the weekend with a number of Twitter accounts set up using the name.
James Hand, the communications manager and former BBC presenter who suggested the name, initially described it as "absolutely brilliant" but later tweeted an apology to the Natural Environment Research Council, an apology he reportedly repeated on radio on Monday.
The competition to name the £200m state-of-the-art ship was launched a month ago, with the deadline for voting on 16 April.
The ship is due to be built by 2019.
Among the ideas put forward for its name were RRS (Royal Research Ship) David Attenborough, RRS Usain Bolt, RRS Boat and RRS Pingu.
The nomination RRS Henry Worsley, after the explorer who died trying to make the first unassisted solo crossing of the Antarctic in January, was the second most popular with more than 2,400 votes.
The research body had been looking for an "inspirational" name that "exemplifies the work (the boat) will do", including studying ice sheets, ocean current and marine life as part of the British Antarctic Survey.
In launching the competition, they said: "The ship could be named after a local historical figure, movement, or landmark - or a famous polar explorer or scientist."
The NERC, however, has made sure they have the final say, with one of the competition's conditions being: "the final name will be selected by NERC
See boat below